Web Page basic layout.
Aimed towards the younger audience, bright colours with a theme that would keep the kiddies interested.
VW are a very nicely designed site and even more so in my opinion then Audi. The layout is the same as Audi and this is due to them being owned by the same company, you can see the similarities between the two and how they navigate you through the site. From the task bars to the layout, the site looks like it also has taken some aspects of Mercedes’s website and incorporated it into theirs. This can be seen from the task bar not being on the side like Audi but ontop like Mercedes. This site it easy to navigate and get to where you want to quickly. Overall I think its very successful.
Audi’s site does not allow the user to view all the top of the range models together, you will have to view each model seperatly without being able to see what the other models offer. Their site offers a download of their price and spec guide on that specific model but does not allow the user to view the whole range like BMW and Mercedes along with Jaguar. The layout is still very neat and clean and shows a sense of prestige and high quiality of production.
Even though jaguar is up there with Mercedes their website shows that they are not as well off as BMW or Mercedes. Their site lacks the flare that the sites have, it just looks the same as any other site. It just scrolls down to show the models and prices but does not have the same clean design as the compitition.
Mercedes do the same but they dont show the overall body of the car they show the name and the different models in their AMG range. Mercedes site is not as easy to navagate through but they do have a very clean layout. People with a slower internet speed would struggle to load the pages quickly as this site is full of movies and higly packed with slide shows. Overall a very nice and clean layout which looks like you would never need to step into the showroom ever again.
The design’s I prefer are the ones that have been produced by all the prestige car manufactures, such as linked above BMW’s M range of cars. They all possess a simple and clean way of showing their range or cars. Starting from the layout of their best models the M range they show all the overall body shapes and then have a simple and easy to use task bar above to navigate the site.
